Facebook or Twitter?
A Conclusion

In the last five days I posted responses to an article titled 5 Reasons why Facebook is better than Twitter for your Business. Here’s the conclusion to those posts:

While both services off ways to expand your network and become more visible in the social sphere online, I don’t believe it is wise to focus on just one over the other.

I use Facebook mostly for personal connections with friends and family, for sharing photos and for having fun. The entertainment value on Facebook is big, but for me, it’s not really a place to be thinking about business. That’s not to say businesses shouldn’t be there, but if you are, you need to engage your fans and group members to keep them interested in what you are doing.

Is having a Facebook page a way to keep in touch with your customers and reach out to potential customers? YES, but only if you actively monitor it and keep adding interest to it.

Does Facebook have something to offer advertisers? YES, especially if your customers are active on Facebook.

Can Twitter help you understand your customers and build your brand? YES, but you also need to listen to what people are saying on Twitter and engage in conversation with them around your brand and related industry topics.

Does Twitter itself offer value for advertisers? No, but third-party sites can help you reach out to Twitter users who may be interested in publishing your ads.

Finally, I don’t believe it is an either/or question. Participating in any marketing medium means you have to do the research to understand what the medium has to offer and whether it is the right medium for you. For some businesses a presence on Facebook will perform better than a Twitter presence, and for other businesses vice versa. Comparing Facebook to Twitter is like comparing apples to oranges. Yes they are both fruits, but they have different textures and flavors and require different preparation and treatment for consumption.

It’s interesting that Facebook is ranked number 4 and Twitter is ranked number 25 on Quantcast and also that both sites skew more towards women than men.

Also according to Quantcast, Facebook “attracts a more affluent, teen and young adult, very slightly female biased following.The typical visitor reads USA Today and subscribes to People,” and Twitter “attracts a slightly more female than male group.The typical visitor reads Perez Hilton, subscribes to Entertainment Weekly, and visits tennayalayouts.com.”

What does that say about Facebook and Twitter? Could it mean that Facebook is old and Twitter is new?

The conclusion: It all depends on who you are talking with.

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