Evidence of the Long Tail
If you haven’t read The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson, read it. The book is much more entertaining that the Wikipedia definition.
I was just referred to this blog titled “Social Media Will Change Your Business” from one of my favorite Facebook contacts. She’s not really a friend and I don’t even remember how I am connected to her, but she posts really great quotes on Facebook and I am inspired daily. Thank you @claudiaguzman who I just today discovered that you are on Twitter. I’m really going to enjoy following you on Twitter too.
The blog (and introductory video) mentioned above, was last updated in February 2008. Yes, that’s a long time ago, but the story was first published in 2005 and the post is still receiving comments. That’s the power of the long tail. Post something once and it may just live on forever. If it’s on the web, people can find it, link to it, share it and help it spread. This is a great example of that and also the power of crowd sourcing.