SF State Marketing Program

Search Engine Marketing
SEO and SEM

December 2017

• Docx: Syllabus
  
  
• PPTX: Search Marketing Presentation
  
  
• Pdf: Search Engine Marketing Handout
  
  
• Class Blog: http://dgtl.us
  
  
• Video: How to Add Google Analytics to your Wordpress Blog
  
  
• Video: How To Add Google Analytics Tracking ID to your Wordpress Blog [Part 2]
  
  
• Blogpost: Search Engine Marketing Checklist
  
  
• Old Blogpost: How to add Google analytics to your web site or blog
  
  
• YouTube: What is AdWords?
• Google AdWords Demos, Guides and Help
  
  
• Google AdWords Keyword Planner
  
  
• Inside (Google) Search
  
  
• PDF: Maximizing Search Engine Marketing Reader (2012)
  
  

Templates

• Content Marketing Calendar Template
• On Page SEO Template by Hubspot
• Monthly Marketing Reporting Template by Hubspot
• Sample RankChecker Report

Homework Reading

1. http://www.thesaleslion.com/forgetting-labels-crazy-journey-pool-guy-web-app-developer/
2. http://knowem.com/blog/2013/07/10/social-media-optimization-smo-is-the-new-seo/
3. http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
4. http://moz.com/blog/how-to-rank
5. http://moz.com/blog/ranking-factors-2013
6. http://susby.com/marketing/search-engine-marketing-checklist/
7. http://susby.com/seo/how-to-get-found-with-search-hummingbird/

Homework Videos

1. http://www.youtube.com/watch?v=1v7PVF4g7Nk
2. http://www.youtube.com/watch?v=0sv2tLYE0R0

 

Useful Search Marketing Tools and Links

• Plus Your Business
• Google Trends
• Zeitgeist
• Google Analytics
• A Simple Guide for Setting Up Your First Google AdWords Campaign - shared by Anshu
• RankChecker Plugin for Firefox
• Quantcast
• Microsoft Ad Center
• Marketing Grader
• SEOquake
• Raven Tools
• SEOmoz
• Not Provided Count
• How to Calculate Percentage Change
• Converse Domaination Video on YouTube



See what other students had to say about the class





Contact Susby

• suse @ susby dot com (I don't want spam and you know what to do)
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• Google+

 

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Thank You!