How Can You Compete?

I love teaching. It’s one of my favorite things to do on a list that includes playing the clarinet, oil painting, snorkeling in Maui, running marathons, hiking and snowboarding. And it’s up there in my top three.

I just taught the second in a three part class called Maximizing Search Engine Marketing at SF State for the Integrated Marketing Program. In the first class last Tuesday I had such a great time I almost lost my voice. Tonight’s was less intense, but just as fun and a few of the students even came up and told me how much they enjoyed the reader I created for the class. That reader is in addition to the recommended “Inbound Marketing” book, which is excellent and I am honored to recommend, so I feel really grateful for those kind remarks.

George Kao mentioned a something to me in one of his webinars which I really like and am shameless sharing in almost every presentation I make. He said: “There is no such thing as competitors, only teachers.” It is so true. It is very easy to learn from competitors on the web and indeed they are our very best teachers.

I learn from teaching, from competing and from listening to the people that participate in my industry. I hope I am conveying this way of learning to my students. And most of all, to my students, I hope you realize and appreciate how much I learn from you. Thank you.

Here’s a reminder link to that excellent resource for beginner SEOs, thanks to @NealShaeffer

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