Promises, Another in the 7 P’s of Marketing
Promises, promises, promises.
Promise to keep them and you’re one step closer to making it with social media marketing. Promises is the seventh P in the new P’s in Marketing. The previous several posts on this topic are explained here.
“Package it up to look pretty.”
“Pack in a great punch line.”
“Where’s the hook, please?”
“Position the message.”
These old marketing tactics are soon to be replaced by authentic referrals, real value, pride and passion. Brand influencers are worth more than gold and social media is relentless about brands that don’t live up to their word.
Promises are often made too lightly causing law suits for false advertising and negative comments about your brand or offering. Afterall, happy customers might tell a few friends, but angry customers 3,000.
Since we’re in a world of word of mouth, promises made are even more important to keep, because if you don’t keep your promises, the community will out you and your shady marketing in less time than it takes to even say your company name.
So what are your thoughts? Do you have other words and/or concepts starting with P to add to the list? Do you follow the 4 P’s in Marketing? Do you think it’s time to shift to the 7 P’s instead? Please add your comments (and promises) below.
- By Suse Barnes