Mar
01

Promises, Another in the 7 P’s of Marketing

Promises, promises, promises.

Promise to keep them and you’re one step closer to making it with social media marketing. Promises is the seventh P in the new P’s in Marketing. The previous several posts on this topic are explained here.

Promises Guarantee

“Package it up to look pretty.”
“Pack in a great punch line.”
“Where’s the hook, please?”
“Position the message.”

These old marketing tactics are soon to be replaced by authentic referrals, real value, pride and passion. Brand influencers are worth more than gold and social media is relentless about brands that don’t live up to their word.

Think about all of the review sites. Yelp! Amazon.com reviews, TripAdvisor etc. People are all too willing to share their experiences of products and services for the greater good of the community.

Promises are often made too lightly causing law suits for false advertising and negative comments about your brand or offering. Afterall, happy customers might tell a few friends, but angry customers 3,000.

Since we’re in a world of word of mouth, promises made are even more important to keep, because if you don’t keep your promises, the community will out you and your shady marketing in less time than it takes to even say your company name.

So what are your thoughts? Do you have other words and/or concepts starting with P to add to the list? Do you follow the 4 P’s in Marketing? Do you think it’s time to shift to the 7 P’s instead? Please add your comments (and promises) below.


- By Suse Barnes

 

2 Responses to “Promises, Another in the 7 P’s of Marketing”

  1. Anshu Priya says:

    I totally see the value in this write up, being a regular reviewer on Yelp and Tripadvisor. Keeps businesses from becoming lazy.

  2. Suse Barnes says:

    Thank you Anshu. I agree, all businesses need to raise the bar and find what their unique offering is.

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