What is a Browser?

This is a fun inquiry into whether people really know what a browser is from Google. It’s incredible how ubiquitous the browser has become. People have the same kind of incomprehension about how the Internet really works as they do about electricity and phone service. “It works, I use it, I like it, but don’t ask me what it is.”

I also find it interesting that people love to be on video, and how few people know about Google’s Chrome.  Is this Google’s way of spreading the word?

How To Get Attention

  1. Do something different, be unique.
  2. Be funny, entertain me.
  3. Shock with your talent, your _____, your downright boldness, baby!
  4. Be real, be you and really show me who you are, because until you do, you’re just like everyone else and I’m tuning out.

When I first saw a funny flight safety announcement I was in awe at the creativity and courage it took the flight attendant to put on such a show, all in the name of flight safety, but guess what, people listened.  People heard the message instead of ignoring it as usual and people took off on that plane with a good understanding of how to be safe.

Check out this example and tell me you wouldn’t listen. The fact that it is a Southwest employee is interesting and that is something for another blog post (think case study) coming soon.

Well?

A Conversation Starter

I often show this video in my classes as an introduction to how far we have come with the Internet and digital media. The movie is from 2007, so you could say it’s old news, but many of the concepts are still important to consider as you venture into “new” media.

As video producer, Michael Wesch, Assistant Professor of Cultural Anthropology Kansas State University says, “This video explores the changes in the way we find, store, create, critique, and share information. This video was created as a conversation starter, and works especially well when brainstorming with people about the near future and the skills needed in order to harness, evaluate, and create information effectively.”

It’s a favorite of mine. Enjoy!

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