I’m reading “Naked Conversations” by Robert Scoble and Shel Israel as a result of reading “Putting the Public Back into Public Relations” by Brian Solis and Deidre Brekenridge. What is it with dual authors? I guess the “two minds are better than a guru” adage applies with book writing too.
Anyway, “Naked Conversations” is an older book about blogging and while it is old in terms of the fact that blogging has been around for years now, I am enjoying the corollaries that I am finding between blogging and microblogging (and more specifically in my case Twitter, since that’s my microblogging platform of choice.)
On page 28, Naked Conversations talks about Blogging’s Six Pillars (from 2006) and I chuckle as I think about the similarities that Twitter has in 2009:
1. Publishable – “Anyone can publish a blog.” Anyone can tweet.
2. Findable – “Blog posts are search engine friendly.” Twitter posts (tweets) show up on search engines all the time.
3. Social – “The blogosphere is one big conversation.” Twitter is a great conversation starter. Many people think of twitter as a cocktail party where you chat with people who share similar interests. Conversations are short and fun. You converse more with those who you have more in common with.
4. Viral – “Information often spreads faster though blogs than via a news service.” Anyone heard of “Twitter-time?” Some say they get their news from Twitter now instead of any other news service.
5. Syndicatable – “RSS…” Um… RT is the ultimate in syndication and there are all kinds of tools that allow you to syndicate other people’s tweets.
6. Linkable – “Because each blog can link to all others, every blogger has access to millions of other bloggers.” Twitter is all about sharing links and repeating (RT’ing or Retweeting) the links that other people have tweeted. It’s a love fest of links and information on your favorite topic.
Fun isn’t it? Are you tweeting yet?