External Linking: 6 Reasons Why Linking Out is a Good Idea

External Linking: To Link Out or Not to Link Out, Is That the Question?

Many clients ask me why I recommend linking to content that is not on their own site. Why do I encourage external linking? To many business managers and chief marketing officers, linking external seems counter productive. The thinking is that linking to another site is encouraging a visitor to leave your own site and why would anyone want to do that? You want to keep people on your site for as long as possible and have them learn as much about your company and product or service offerings as possible, correct? Well, actually, the answer is No. Incorrect. Nada. Niente. Wrong.

Why bother external linking?

Let me explain: It looks like this. Wanting to keep people on your site as long as possible so that they will stay and learn everything you have to offer, is like inviting friends to dinner and then requiring that the conversation be only about you and your house. Or worse, you welcome your guests into your home, and then do not allow them to look at the beautiful view you have outside and you dominate the conversation without letting them share anything.

Remember that the web is a communications tool and your website exists in a medium that is constantly dynamic, fluid and open. With a print brochure you may have developed for your company, your audience members, i.e. the people looking at your brochure, are not expecting to be able to click on a link and learn more or be referred to another interesting article. They are familiar with the brochure format and read a bit, look at the pictures and then likely visit your website for more information.

When a visitor is on your website, a search engine is a click away and people can quickly lose focus on your site and go and look for other information via their own search methods. If you provide them with other interesting content, however, (content that is not just your own,) they actually have more respect for you, not less interest. They intrinsically appreciate that you are referring them to information that you have curated and deemed important. And by sending people off your site to another site, you seem less desperate to keep their visit. They will therefore likely come back again, because of the value you offered them.

Another external linking perspective: Think of it like a department store. If Target offered only target brand products, then shoppers might want to look at other stores for non-Target brands. Instead, Target offers both Target branded products as well as other brands, providing a lot of variety, freedom of choice for the customer and ultimately more reasons to shop at target.

Your website is the same. If all the content you offer is only that which you have created and you are not linking to the sites where you may have found the information, then people will feel like you don’t really care what else is out there. You will be perceived as not providing a good overall perspective on your industry and that you are desperate for your visitors to stay on your site. To encourage repeat visitors, the key is to provide value and value comes in offering the most complete and useful information available. Value can come in the form of education, inspiration or entertainment and it doesn’t have to be your own creation. We are now in a sharing economy, and the web is a platform that thrives on linking. External linking is a way to show your visitors you want them to succeed. External linking is a way for your to add value.

Think of what the Internet is. It’s a web of links really. One link leads to another and each link is a node on a vast web of information. If you believe in the power of connections, think about your LinkedIn profile and embrace community, you’ll want to nurture your relationships. That means connecting with people, and building your community.

Why Is External Linking Good?

1. Link Juice is Tasty

As mentioned above the web is all about linking. Search engines actually look at the number of inbound links, i.e. external links pointing back to your site, as a reference for how important your site is. This has a direct impact on your search engine ranking. The more inbound links you have, the higher your ranking opportunity. In order to be linkable, your site must offer great content and be considered an authority on the subject matter. In order to for that to happen, external linking is a best practice. Linking to other sites that offer more valuable information to your visitors and potential customers is a good.

External Linking will help you grow your business. Glass of juice making a chart.

External linking will help you grow your business

2. Always Add Value

Links to other sites show that you care about your visitor. Being willing to share a link that you think is valuable will earn you credibility with your visitors, customers and potential customers and also provide information about the relevance of your site to searchers. External linking allows you to add value. When you refer a friend to a vendor or product that you think is good, you are adding value to your friendship with that person. In the same way, external linking to great content is adding value to your relationship with your visitor and also adding value to your website.

3. Reciprocating

If you know a little about search engine optimization, you may have heard that reciprocal linking is no longer a valid strategy, because the engines can tell when two sites are linking to each other and may therefore negate any value. Link Building Jeddi Master, Eric Ward, says:

“You simply cannot make any sort of absolute statement as to what constitutes reciprocal link spam. Nor can you say that reciprocal links are always good, always bad, always suspicious, always helpful. They are never any of these and tey are always all of these. What you have to do is look at each case, at each site, and recognize the logical, natural linking potential and reciprocity tendencies.”

– Ultimate Guide to Link Building p 154.

It’s not a good idea to go out and ask every website owner you know to link to you regardless of the content they offer. However, if there is a site in your industry that adds value to your audience, then a reciprocal link is fine. The trick is to always be thinking of your audience and solving for “What’s In It For Them” – WIIFT.

4. Preciprocating

Instead of waiting for others to link to your site, consider preciprocating, i.e. performing a simple act of kindness before you need to ask for a favor later on. This works in social media as well as link building. If you comment on a blog and/or share a post, people feel like you have been kind to them. With this feeling they are much more likely to help you out in the future. There’s a great book by Gary Vaynerchuck called “Jab, Jab, Jab, Right Hook.” The concept here is to give, give, give, and then ask for something. Because you’ve given so much already, you’ll much more likely to get what you want when you finally ask for it. I talk about it in my classes and in my book as the L-O-V-E strategy: Listen-Offer-Visit-Engage. Give first and ask for what you want later. External linking is a L-O-V-E strategy.

5. Relevancy

Links to other sites show search engines and people more about the relevancy of your content. Just like citations in research papers indicate how much research has been done and the work that is behind the content of the article, external linking shows that you’ve done your homework and are citing your sources. Not only that, but you’re generously giving credit where credit is due and sharing even more valuable content with your audience.

6. Authority

Search engines place high value on the number of external links, also known as inbound links, that point to your site, so you want other sites to link to you. Like votes in politics or if you’re ever running for office, the more votes (think links) you have, the more respect and power you have in the search engine algorithm. Also, ponder this: Why would other sites link to your site, if you are not linking to any other site? Play by the rules. Sharing is caring. External linking should be part of your linking strategy.

Your turn: What do you think about external linking? Do you encourage it? Are you convinced you should do it? Please share your thoughts in the comments below.

2015 SEO and PPC Trends

I recently attended an excellent 2015 SEO and PPC Trends webinar by Krista LaRiviere of gShift and Chris Doran of Acquisio. Their presentation was packed with useful information and engaging graph-filled slides. Big thanks to both of them for such a well-planned and informative session! What follows is a summary of what Krista and Chris covered during the webinar.

5 SEO and PPC Trends to Watch in 2015:

1. Increase in Voice Search
Most consumers have smart phones these days, and in October 2014 the number of devices surpassed the number of people in the world. With that, more and more people are using voice-based search. When we use voice search, we tend to speak in full sentences. As search marketers, we need to account for the difference between conversational voice search and pared-down keyword phrases typically used in searches via desktop browsers.

We’ll also likely begin seeing a change in ad formats as voice search continues to become more common. It will be interesting to see how digital marketing grows alongside user behavior!

2. Mobile Growth for Paid Search
Mobile paid search on Google properties is up 14%. And the amount of online purchasing occurring via mobile is huge: 79% of users make purchasing decisions via their phones and 50% make purchases on mobile devices with an hour of their search. As a comparison, the average delay between search and purchase on desktop is one month.

Why is purchasing behavior so different for mobile users? Customers conducting searches on mobile devices are looking to meet an immediate need, are doing price comparisons or looking for local products, and are looking for a streamlined experience. This means optimizing websites for mobile use is more important than ever.

3. Video Ads and Vlogs
You like watching videos on YouTube or Vimeo, right? Most of us do. And with that, more and more content marketing strategies contain a video component these days. Does your business offer a vlog? You will benefit from vlogging in the following ways: you’ll be offering your audience an alternate way to consume content; you’ll be expanding your digital footprint; your video can be indexed and discoverable within 15 minutes of uploading to YouTube. Your vlog does not have to be fancy, so why not get started today?

4. Native Ads
Native ads are becoming more and more popular because they look so natural. A lot of times, we don’t even realize we are looking at an advertisement when we see a native ad! LaRiviere projects that we’ll soon see a pivot point in which there will be more and more ads and therefore less integration.

Native advertising is growing quickly and will reach $5.7 billion this year. Yahoo, in particular, is investing in this trend. So how do we use it? Your SEO and content strategy can inform and drive your native advertising campaign. Consider boosting your owned and earned content with native ads. Why not?

5. Continued Growth in Digital Marketing Technology
There has been a 100% growth in digital vendors this year. Look at chiefmartec.com‘s 2015 Digital Marketing Landscape. Incredible!

When asked what marketers thought the year’s most exciting opportunity would be in 2014, here is what they predicted compared to what actually happened:

2014 digital marketing survey

What aspect of the digital marketing world are you most excited about this year?

SEO Certified Practitioner

Congratulations to Cariwyl Hebert, our very own Digital Marketing Navigator at Susby. Earlier this month, Cariwyl earned the SEO Practioner Certification for completing the Market Motive SEO Certification Course. In addition to her Google AdWords and Social Media expertise, Cariwyl will also be consulting for Susby on SEO work and search marketing projects.

No other person works harder at gaining new skills and diving in with everything she’s got! I’m proud to have had Cariwyl on the Susby team since 2010 and look forward to her practicing her new skills in SEO this year.

SEO Certified Practitioner

In addition to digital marketing consulting, Cariwyl has experience as an event planner, running her own business where she is the founder and chief Mozart at Salon97.org. Cariwyl steers the organization to make Classical Music accessible to everyone. She holds Bachelor’s degree from San Francisco State University, has worked for the Grammy’s, San Francisco Conservatory of Music and enjoys keeping fit, taking photos and is quite an expert wine taster, having studied to be a sommelier in the not to distant past as well.

If you have questions about SEO consulting services, classical music, Instagram latergrams or just want to chat about interesting wines, contact Cariwyl@Susby.com, or Suse@Susby.com or simply post a comment below. We look forward to hearing from you.

And remember: Search is at the core of all digital marketing and SEO helps you get found.

SEO Certification Medallion

Small Steps to Success

“Improve 1,000 little things by 1%…”

Dollar Sign

A few months ago, I was referred to a new customer by a colleague of another customer. Since most of my new business is referral based, I spent extra time getting to know the business of the new customer and understanding how we could help. As is quite common in the Digital Marketing industry, the project as described originally by the client turned into something a lot more extensive. What started as SEO consulting for an eCommerce site, blossomed into social media marketing, being the webmaster, blogger and web marketing analyst. Needless to say it has been a blast learning a new industry, business and making a new relationship with my client. I am also grateful for the opportunity to share a small success story about it.

What’s the biggest indicator of digital marketing success?
Dollar signs of course! And we saw a significant increase in the number of sales in Q4 2013 compared with all previous sales on the website. We started optimizing the website in August and adding the other responsibilities in September. As you can see from the chart below, the numbers speak for themselves.

Chart Showing Success with large increase in sales in Q4 2013

“You cannot improve one thing by 1000% but you can improve 1000 little things by 1%” – Jan Carlzon Former President & CEO of the Scandinavian Airlines Group (SAS)

What are your favorite success stories from 2013? Please share in the comments below.

How to Get Found with Search (and Hummingbird)

Google Search Updates, Algorithms, Pandas, Penguins and Hummingbirds

You may have heard of Google’s biggest most recent search engine update called Hummingbird, but do you know what it does and how it impacts your search engine results placement? In other words, how does Hummingbird affect your business?

This post covers a little history of algorithms, Hummingbird and what you need to do now to increase your search engine rankings.

Hummingbird | Google Search

First let’s understand what a search engine does. A good search engine will index all content available on the web and then serve up results based on any given search. So if you’re looking for organic blueberry chocolate (without quotes) the engine will provide you with what it considers to be the most appropriate results for your particular search. For a search on organic blueberry chocolate today, Google found about 37,900,000 results (in 0.32 seconds). That means there are 37,899,990 other web results competing for page one placement when people search for organic blueberry chocolate.

How does the engine know which sites to show the person searching (user)?
That’s where the algorithm comes in. An algorithm is a mathematical formula, which calculates the appropriateness of each search result based on each person’s search. So if someone searched for How to make organic blueberry chocolate we will see a different set of results, because Google understands that the search is different. The first search (for “Organic blueberry chocolate”) is likely being performed by someone interested in buying some chocolate and the other search is about learning how to make it. Those two things are quite different. Ponder on that for a minute.

I hope you’re starting to understand that the search engine is trying to be smart and doing it’s best to offer you as the user, the best experience by providing the most appropriate search results. So you want to know a couple of things.

1. How does the engine figure out which sites are the best ones to show?
And
2. How do you get your website or page to show on page one of Google?
Right?
Yes, well that’s where the Hummingbird comes in. Let’s dig a little deeper.

Before Hummingbird there were a few other updates that were talked about in search engine optimization and marketing circles. Most recently, these were Panda and Penguin. Both of them were Google’s way of getting rid of junk content or spammy websites that were cluttering up it’s index and muddying the search results. These were a couple of the bigger updates and gave the search engine marketing industry something to talk about, but in reality Google makes hundreds of algorithm changes per year. According to Moz, “Google makes 500 – 600 algorithm changes per year.”

What are these changes and why does Google make them you ask?
Sometimes the changes are small ones to shift the way the best quality search results are calculated and to keep search engine optimizers on their toes. Other times there are updates to penalize black hat (read unethical) SEOs for trying to game the engines. And yet other times there are major overhauls of the algorithm or engine to make it perform better in numerous ways. Hummingbird is such an update. It is like a replacement of the entire engine instead of just the replacement or repair of a part of it.

Danny Sullivan of SearchEngineLand.com says that one of the reasons for the name of the Hummingbird updates is because it is “precise and fast.” If you’ve ever seen a hummingbird, they are amazingly small birds with super powerful wings and thrust. They also seem to understand exactly where their food is based on color and scent and can quickly and efficiently retrieve the energy they need to sustain such an active little lifestyle.

While other updates focused on penalties to sites for keyword stuffing, bad inbound links and poor PageRank, Google’s Hummingbird’s main change is focused around understanding what the user wants. In search and web marketing this is known as user intent and a huge amount of energy has gone into being able to understand user intent in order to provide the most appropriate search results. According to Giselle Aguiar, “Hummingbird looks for natural language — well-written (no typos or grammatical errors), high-quality content on webpages.
Google’s goal in all this is to give the searcher exactly what they’re looking for. Google now wants fresh, relevant content written for the human reader.”

And in a recent case study, Giselle found a way to attract the Hummingbird to the feeder. How? She posted to a blog at least 3 times a week with one of them being a video. Because YouTube is the 2nd largest search engine after Google and YouTube is also owned by Google, “embedding video in a blog post combines the best of both worlds.” And Giselle is not a trailblazer there are many other SEOs backing her up. James Wedmore will tell you this as well. Just look at how many “How to…” articles he has posted on his homepage.

MarketingTypeGuys.com says “businesses that take the time to write content that addresses common questions from consumers, will find themselves naturally rising to the top of Google’s search results pages.”

And Salman Aslam writes: “This doesn’t change everything about the way we do SEO, but, we need to now put less focus on specific keywords and instead, think about what the user is thinking/needing/feeling when they’re searching – and then give them the most relevant content and experience possible. As a site owner, this is your responsibility too.”

Salman also brilliantly shows how there has been a significant increase in the number of “how” and “what” words in search queries over the last few years. Look at his chart here and read his thoughts on Hummingbird strategies.

Last but not least, we still have lots to learn from the pool salesman, Marcus Schneider who was able to sell tons of fiberglass pools in a dwindling economy just by understanding his audience’s needs.

So how do you get found with search?
In Summary:
1. Focus on good content that will be useful to your audience.
2. Answer questions that your customers are asking.
3. Write blog posts frequently and embed videos in them for your own Jab Jab, Right Hook combination.
4. Remember that SEO is a marathon and not a sprint. Content marketing takes time. Know your audience, understand your market and always provide value.
5. Help people find what they are looking for. Answer search questions.

SEO Tips for Blog Posts | SEO for You and Your Blog (not Spot)

SEO Tips for Blog Posts may not be something you search for everyday, but it is indeed something many small businesses are interested in. That’s the reason for this post and I hope you’ll find it useful.

8 SEO Tips for Blog Posts

 

  1. Determine the keywords your post will be focused on.

    When it comes to SEO tips for blog posts, your first and foremost priority is keywords. You already have a topic for your post in mind, so you likely have some ideas for a keywords, however, your first ideas may not be the best. For example, my first idea for this post was not “SEO Tips for Blog Posts,” so you may want to do a little research to understand which keywords are going to get you the most search volume for the lowest amount of competition.You can do that by entering your keyword ideas into the Google AdWords Keywords Tool.

    It’s meant for use with Google AdWords, but it’s also very helpful for SEO research as well.The first (SEO for you and your blog) tool is your friend Google.For example if you’re writing a post about “Search Engine Friendly Blog Posts” search for that keyword term and look at the results.
    Search Engine Optimization for Blog Posts

    What do you notice? The competition looks very high and the keywords aren’t exactly what you’re writing about.If at first you don’t succeed… try again!

    If we look at “SEO for blog posts” instead we see the following:


    SEO Tips for Blog Posts - Keyword Research

    This is starting to look more promising, because we are seeing low competition and high volume.

    Further down in the list we see

    “seo for you” with low competition and search volume of 60,500.

    and

    “seo tips for blogs” with low competition and search volume of 1,300.

    and a combination of these should serve us well, so now we’re ready for Step 2.

  2. Include keywords in your post title/heading.
    Since we found a couple of phrases with low competition and high search volume, we are going to go with “SEO for You and Your Blog | SEO Tips for Blog Posts.”  This allows us to get more volume of searches with “SEO for You” and also target our audience or people who are looking for help writing SEO friendly blog posts, with “SEO Tips for Blogs.”

  3. Search for your title ideas in Google (SEO Tips for Blog Posts) to see what your competition is.
    ReSearch your competition based on the title your have defined to understand what you’re up against. Remember there are no competitors, only teachers.  What do the results you see from this search teach you?

    Search for Your Competition: "SEO Tips for Blog Posts"

  4. Include keywords in hyperlinks in your post.
    Can you link to a related article, video or site using your keywords in a hyperlink?  If so, this will give you a boost in your search rankings.

  5. Include the keyword phrase several times within the post, but no more than 5% of the post.
    Yoast is the best WordPress plugin for SEO for your blog. The plugin will tell you exactly what changes to make in order for each blog post to be SEO friendly.

  6. Make sure the post is 400 – 800 words long
    Too short and there won’t be enough words for the search engine to understand the relevance of the article.  Too long and you will dilute the relationship between your keyword phrase and the rest of your content.  Don’t overload your post with the keyword phrase you have chosen. Just be sure that appears about 5% of the time throughout the content. The Yoast plugin for WordPress tells you exactly how much you are over.

  7. Add alt tags to any images
    These help human visitors understand what each image is if they are viewing with images turned off and/or if they are visually challenged.  Search engine don’t mind if you include keywords in alt tags, but it is best to be as descriptive of the image as possible so that your blog post is most accessible.

  8. Embed videos and/or add links to videos and other related content
    As with any blog post, it’s always good to add value and offer as much as you can to support your idea.  After all, good content is what people like to share and link to and those inbound links are also extremely helpful in SEO and your search engine rankings.

What are your biggest SEO and blog related tips and/or questions?

Search in 2012: 4 Trends to Watch

Along with the rest of the web, search continues to grow and evolve this year. Here are our top search trends to watch and be a part of in 2012.

Search Gets Personal
With the 2011 advent of Google+, it is no small wonder that Google search has gone social too. When logged into your Google account, your searches and browsing are tailored to you and your network.

Search becomes social

You now have the option to view posts from friends first, and additionally, the remainder of your search results will be tailored to you, your preferences, and your network as well.

As a result of social media’s rapid gains in search, we can expect to see links that are shared most via social networks to gain higher organic rankings on search engines.

Page Rank? Not so much.
As a result of search becoming so personalized, page rank as we knew it in the past will fall to the wayside. With so many factors being used to determine page rank—social media, location, and search history—results will differ for each individual, making page rank an obsolete measurement.

Mobile Search: More personal than ever.
With exponentially more cell phone users upgrading to smart devices, mobile search is changing rapidly to keep up. Highly localized apps and sites such as Foursquare, Yelp, Groupon, Scoutmob, and other geo-based services have changed the way we search from our phones. According to websitemagazine.com, Foursquare is the check-in app leader. Foursquare’s plans to enhance their offers and explore features, means that Foursquare and similar apps will be used even more for search in 2012. Google reported in 2011 that 79% of mobile users search on their phones while shopping and that 95% of mobile searches relate to location.

Mobile advertising will also increase in 2012 as advertisers increasingly realize that mobile search provides valuable leads. eMarketer.com reports that mobile ad spending is projected to exceed $2.6B this year. $1.45B was spent on mobile advertising in 2011.

Paid Search
In 2012, more and more ads will be delivered via video as opposed to text ads. There is speculation that Google will begin offering incentives to advertisers (based on budget size and ad quality) to maintain their stronghold of the PPC arena.

With social media becoming increasingly ubiquitous, advertisers will keep up with the trends by asking for “likes,” “+1’s,” and “follows” in their 2012 advertising.

Search = Influence
Google hit the 1 billion monthly unique visitors mark in June 2011, so it is no secret that search has become quite powerful. Search has become so influential in fact, that correspondents project that Google searches may be a better indicator of election results than preliminary polls.

So, what was the most-searched term on Google in 2011? Facebook.

We’ll be back soon to report on 2012 mobile trends. In the meantime, please share your thoughts with us on search. What are your favorite tools for finding the information you need?

Fun: A Print Ad for Online Marketing Classes

I teach three classes at San Francisco State’s Integrated Marketing Program in the College of Extended Learning. This semester my Maximizing Search Engines class was the subject of a photo shoot. The class was a lot of fun despite the photographer and the ad turned out quite well too. A client called me on Monday morning to say they saw me in the San Francisco Chronicle. A nice surprise. I would have missed it had they not called. The newspaper was very thin, but the ad is sharp and arrogantly I think I look quite good. The students in the inset are all rock stars too. Here’s a photo I took with my iPhone:

Integrated Marketing Program Ad

I do love teaching. I learn so much from my students and it’s so fun to teach about things that are en vogue today. Don’t get me wrong, I believe search engine marketing and social media are where every company should be putting the majority of their marketing budgets, I just think it’s a bit ironic that the ad is in the newspaper when my classes are all about online marketing. Then again we’re promoting the Integrated Marketing Program and integrated means integrating online and offline, so as they say, “All ink is good ink,” and especially when you’re in print.

Do join us at the information session on May 13th. I’ll be there in person, which is after all the absolute best way to connect socially.

What do you think? Please share your comments below.

How Can You Compete?

I love teaching. It’s one of my favorite things to do on a list that includes playing the clarinet, oil painting, snorkeling in Maui, running marathons, hiking and snowboarding. And it’s up there in my top three.

I just taught the second in a three part class called Maximizing Search Engine Marketing at SF State for the Integrated Marketing Program. In the first class last Tuesday I had such a great time I almost lost my voice. Tonight’s was less intense, but just as fun and a few of the students even came up and told me how much they enjoyed the reader I created for the class. That reader is in addition to the recommended “Inbound Marketing” book, which is excellent and I am honored to recommend, so I feel really grateful for those kind remarks.

George Kao mentioned a something to me in one of his webinars which I really like and am shameless sharing in almost every presentation I make. He said: “There is no such thing as competitors, only teachers.” It is so true. It is very easy to learn from competitors on the web and indeed they are our very best teachers.

I learn from teaching, from competing and from listening to the people that participate in my industry. I hope I am conveying this way of learning to my students. And most of all, to my students, I hope you realize and appreciate how much I learn from you. Thank you.

Here’s a reminder link to that excellent resource for beginner SEOs, thanks to @NealShaeffer

When you love what you do…

When you love what you do, it doesn’t feel like work. In fact it feels more like being on vacation. Last week I was on vacation in Salt Lake City Utah. I was snowboarding at a fabulous resort called Snowbird. Snowboarding Snowbird! Lucky me indeed!

I snowboarded for three days and then took a day off from vacation to get some work done. If work is work for you, you’re probably thinking I’m crazy, but if you really love what you do, you understand the meaning of work being fun. When work is fun and fulfilling it makes you smile, it’s motivating, it can make you laugh and feel happy. Admittedly I was a bit concerned that I enjoyed my day off from vacation so much, but then I looked at this video created by Click to Play Media and saw how happy this work makes me.

Susan Barnes snowboarding at Snowbird, Utah

The video came out of an opportunity to consult with a very interesting start-up called iConfident. The make dental implant software to help dental professionals improve communication, build loyalty, and grow their practice. We looked at their website in terms of search engine optimization and discussed social media opportunities. Susby was collaborating with Click to Play Media who graciously produced this one minute video about Susby in the process. I think you can tell that how much fun it was. On days like this I really love my job.

BIG thank yous to Anna, Brad and Stephanie at Click to Play Media and also to Rob, Robbie and Karoline of iConfident for allowing us to shoot.

My advice to you if you’re not enjoying what you do: Find a way to play more. Do something that makes you smile, i.e. Do what you love, the money will follow. Connect, collaborate and start some conversations. The world revolves around relationships and communication and both are equally important.

Are you working or playing?

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