Video can be a very effective way to inform your customers and potential customers about your product.

I recently consulted with a very interesting company called iConfident in San Francisco’s Northbeach neighborhood.  They create web-based software, which enables dentists and dental professionals to collaborate and communicate with great ease on things like dental implant parts.

I was working with them as part of a new venture with Click To Play Media and I was extremely impressed to learn of the success of a video produced by Click To Play Media, which has helped iConfident increase referrals by 70%.  By adding the video to their “tell-a-colleague” form, they found that 70% more doctors and dentists were likely to send the referral along to their colleagues for a free trial as opposed to when there was no video.  That is a huge difference.

So why is video so effective?  Because the moving image is the closest thing to real life.  If a video is well done, it can tell a story in a much shorter amount of time than it would take someone to read a description and it is easier to digest, because it is inherently entertaining and interesting.  If you think about it, with moving pictures and audio, you have a much richer experience and it is far easier to grasp the gist of the story or idea.  Since it’s more like You, you respond to it more quickly than plain text.

Click To Play Media captured testimonials of professionals using the product in a way that makes it easy for doctors who haven’t heard about the product understand the benefits and how iConfident can increase efficiency and save them money.

If you’re interested in creating a video for your company or product, please visit Click to Play Media and tell Anna you were referred by Susby.